Libros para un público lector más amplio
La Cancion de Hiroshima |
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La mañana del lunes 6 de agosto de 1945, cuando el Enola Gay dejó caer la primera bomba atómica sobre Hiroshima, Atsuhiro Ozaki se encontraba trabajando en una emisora de radio local, a menos de un kilómetro del lugar de la detonación. La canción de Hiroshima es el relato en primera persona del señor Ozaki, la recopilación de lo que vio e hizo el 6 de agosto y días sucesivos, y sus reflexiones cuatro años más tarde. Habiendo escrito sus notas en ingles, el señor Ozaki quiso compartir sus experiencias con el pueblo americano, aunque su cuaderno permaneció oculto en un ático de Port Washington, Nueva York, durante más de medio siglo. La publicación de este libro cumple el deseo de Atsuhiro Ozaki. |
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Total Integrated Marketing |
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Marketing has lost its way, In country after country, senior executives have become obsessed with making their companies more customer-focused, market-focused, outward-oriented, or some permutation of those qualities often to no avail. Companies cannot win in todays competitive markets by delegating marketing problems to a department. Success in the new marketplace demands integration of the firms entire set of capabilities into a seamless system with the goal of exemplary customer satisfaction. | Ir al detalle del libro> |
The Marketing Mavens |
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Over the past dozen or so years, globalization has turned business on its head. For almost a half century, from the late 1940s until the 1990s, the overriding factor that dominated the economic scene was scarcity of supply. Companies did not have to be all that good, much less great, and competitive innovations in another country or region presented little threat. If somebody, somewhere, found a better way to do something, there was plenty of leeway to ignore it or slowly acquiesce to change. | Ir al detalle del libro> |
